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5 Pillars

Innovation

By Atlanta United FC

April 29^th, 2021

Atlanta defines culture and we bring our culture to the sport. That’s why our match days are one of a kind. We push the boundaries and proudly rep our status as a 17--continuously innovating every aspect of soccer.

The stadium we call home, the one-of-a-kind Mercedes-Benz Stadium, was the first to offer fan-first concession pricing. And then we took it a step further by becoming the first to offer the cashless transactional model in an effort to make the matchday experience for our 17s the best it can possibly be. Atlanta United will never stop innovating.

5 YEARS. 5 PILLARS. 5-STRIPES. The 5-Stripes. More than a nickname, these stripes represent the pillars of our character: Unity. Excellence. Community. Determination. Innovation. They are both the why and the how fueling our meteoric rise into the world soccer scene. The BLVCK Kit reflects our mentality embodied in these core pillars.

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