Jenkins, a native of South DeKalb County, takes great pride in his role as a Black leader in Atlanta. He says that, in his role, he can show fellow Black supporters and Atlanta residents that not only can they engage with the sport, but they can also be elected to positions of leadership and power.
“Especially in a city like Atlanta with such an upwardly mobile Black population, you can't ignore that,” he says. “You have to engage with it. You have to engage with it honestly, and with the full idea that these people are not only going to be your customer, for lack of a better term, but they want to be full participants. They want to be right there with you in the tailgate, in the supporter section, at the away games, at the watch parties. People want to get involved.”
Jenkins says that there is room for growth when it comes to the Black population responding to the efforts of Atlanta United. As someone who was born and raised in Atlanta, he’s seen empty stadiums in the past and what it looks like when a team doesn’t quite find that connection to the community. Now, feels a responsibility to be a liaison between the club and their supporters to keep that connection strong.
“I think sometimes sports forget that it is a community and that it's not just a business,” he says. “The players may come and go, the personnel can come and go, but people live in their cities for their lifetimes. And in some ways, they own the team more than the people who pay the checks.”
For Jenkins, bringing more Black people into Atlanta United means increasing visibility. When people see themselves in the sport and welcomed by the club – in the athletes, in the messaging, in the promotions, in the retail – they often find more meaning and want to be part of it, as Jenkins explains:
“I think when people look at soccer, or anything, they look for someone who looks like them, who has a similar story to them to latch on to and go, ‘Okay, if they did it, I can do it. If they're having fun, I can have fun.’ And I think that ties back into the story of Atlanta as well. It’s where everyone is welcome. No one is out of place. And to be able to have a sport where it traditionally hasn't looked as diverse or been as diverse as we would define it now, to have a place where people can celebrate Juneteenth, Pride, AAPI month, Latin American History Month, etc., all in the same group and have every group have their moment to shine and be respected is the purpose of why we do what we do.”
Part of increasing visibility is paying homage to Black culture and history. And that includes recognizing and celebrating Juneteenth, or June 19, the date that commemorates the effective end of slavery in the United States. Juneteenth signifies when Union troops arrived in Galveston Bay, Texas in 1865 and announced that the more than 250,000 enslaved black people in the state were freed.