Upgraded. After just a few short years, Atlanta United & Atlanta Falcons decided they needed a new place to sell merchandise. They were outgrowing their store in Atlantic Station a few doors down from Publix. They saw the success and knew they needed a change.
Fast forward to July 10th, 2020, the teams opened a new store in a different location in Atlantic Station with more space.
The new store is 2.5 times bigger than the old one, with 4,000 square feet. Both retail teams came together when they realized the need for a change and wanted to stay in Atlantic Station because of the foot traffic, the easy access and free parking for the first two hours. The team has also offered curbside delivery at this location.
"Atlanta Station has been a great location for the past three years and is in close proximity to the stadium," Director of Retail of AMBSE Nisha Schmitt explained. "The centralized location to our fans in the main reason why we decided to expand there."
"We’ve known that our smaller store was a great space for our fans but we also knew that we needed to increase our merchandise offerings for both teams," Schmitt shared. "We want to make sure that our fans have access to the best of the best when it comes to Falcons and United gear."
Come visit us at our new Official Team Store in Atlantic Station.
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